Valor Business and Tax Services

Meet your financial advisor

Dan MarlowCPA, CMA · Founder and fractional CFO

Financial information should help you decide what to do next.

Dan helps established business owners evaluate hiring, cash needs, investment, and profitability. His Certified Management Accountant background centers on using financial information to plan and make business decisions.

Talk with Dan about CFO support
Dan Marlow, CPA and CMA, founder of Valor Business and Tax Services
Founder of Valor Business and Tax Services, established in 2018.

A direct working relationship

Your team keeps the books.
Dan helps you use them.

Dan founded Valor in 2018. Today, he advises Kansas City contractors, construction companies, and other established businesses on the financial decisions ahead.

You work directly with Dan. He connects your financial records to the next hiring decision, cash requirement, or investment.

Learn about Valor →
Your teamMaintains the books
DanInterprets the numbers
YouEvaluate the next move
Financial leadership that works with your existing bookkeeper or accounting team.

What the credentials mean for your business

Management accounting puts the decision in focus.

Certified Management Accountant

The management accounting perspective behind Dan's CFO work: examining the assumptions and tradeoffs in a business decision.

  • Plan for what's aheadBudgeting, forecasting, and cash needs.
  • Understand what drives performanceCosts, capacity, and financial analysis.
  • Evaluate the commitmentInvestment decisions and possible outcomes.

IMA's certification covers these disciplines and professional ethics.

Read IMA's explanation of the CMA ↗

Certified Public Accountant

Accounting and tax context for the same business decision.

A CPA is licensed by a state board of accountancy. The profession spans accounting, financial reporting, tax, and advisory work.

Dan's CPA background helps him consider those implications alongside the operating decision. Tax strategy and preparation have a separate scope from monthly CFO support.

Read AICPA's explanation of CPA licensure ↗

MAFM · Master of Accounting and Financial Management

Dan also brings graduate study in accounting and finance to his work with owners.

From information to action

Start with the records.
Work toward a decision.

  1. 01 / REVIEW

    Read the business

    Dan reviews the profit and loss statement, balance sheet, cash position, and key business drivers. A rolling forecast brings the timing of receipts and payments into view.

    Results · Cash · Business drivers
  2. 02 / EVALUATE

    Test the assumptions

    Work through what supports another hire, what expansion needs, or why profit isn't reaching the bank. Expected and downside scenarios help frame the choice.

    Hiring · Investment · Cash needs
  3. 03 / FOLLOW THROUGH

    Agree the next step

    The monthly conversation leads to agreed financial initiatives and follow-up. Your team keeps maintaining the books while Dan advises management.

    Discussion · Priorities · Follow-up
See three examples of Dan's approach →Explore the monthly CFO service →

Keep exploring

Useful reading.
Better questions.

Resources for owners thinking about their records, their advisor, and the decisions ahead.

Browse the resource library →

Your next decision

Let's talk it through.

Tell Dan which decision is creating pressure and how your financial records are maintained. Start with a conversation about whether ongoing CFO support fits.

Talk with Dan about CFO supportDan Marlow on LinkedIn ↗